Over the last two decades, Stanley Lifestyles has become a force to be reckoned with in the Indian luxury furniture and upholstery industry, currently dominating the market in home leather seating. Underpinned by family values, the company’s trademark quality and attention to detail has promulgated its strong reputation. With an eye now on the Australian market, Stanley Lifestyle’s exceptional leather craftsmanship is sure to wow the crowds at the Australian International Furniture Fair (AIFF) in Melbourne, July 18th – 21st.
The team behind Stanley have a wealth of experience with leather…and it shows. While still only 53, founder Sunil Suresh has been in the international leather business for over thirty years. He cut his teeth in the industry producing fine leather garments for European fashion brands including Cartier, YSL, Gucci and more.
Spotting an opportunity, Sunil started his own business in 1996 to cater to high-end Indian clients who were looking for custom automotive seating. By the year 2000, the company had diversified into leather sofas and seating.
Propelled by hard work and passion, the furniture side of the business has grown quickly. Part of that success has been the team’s commitment to knowledge and best practice.
They are driven by their vision to be the world’s best and to excel in every aspect of leather quality, ergonomics and design. From the outset they have travelled the globe to state-of-the-art, eco-friendly tanneries in Australia, Germany, Austria, Sweden, Italy, Mexico, Brazil and Argentina to understand how exclusive upholstery leathers are made.
Today, Stanley enjoys over 50% of the market share in India in both automotive leather seating and home leather seating, i.e. sofas and chairs. They’ve grown from three employees to two leading edge manufacturing factories with 1200 employees in Bangalore, 20 branded stores across 10 cities and a network of 40 dealers/suppliers.
New to the Australian market, we are delighted that Stanley Lifestyles will be bringing their indelible mark of quality to the Australian International Furniture Fair (AIFF) this year, 18th – 21st July at the Melbourne Exhibition Centre.
“We’ve chosen the Australian market as a starting point for our global expansion, as we have found that we are very well-equipped to cater to the market and its demands for quality,” says Sunil.
With their rich industry experience, the team at Stanley Lifestyles understand that, while trends might change, the fundamentals of quality don’t change. Says Sunil:
“For the past twenty years we see that trends are constantly in motion. However, the true values of comfort, quality and good craftsmanship always remain.”
Stanley Lifestyles are proud of India’s legacy as a country with fine craftsmanship and a great understanding of international design. With a team consisting of French, German and Italian furniture experts, the company has drawn on its heritage of creating fine upholstery for global automotive companies.
We can’t wait to see what Stanley Lifestyle will bring to AIFF 2019. This year’s trade event will be the biggest yet! Co-located with Decor + Design, together the shows will feature over 500 leading furniture, soft furnishings, textile and lighting brands.
“Visitors can expect to see a fresh perspective from a new age Indian company that has been inspired by the world’s best. We’ve honed our skills to present furniture that has been built on American comfort identity, Italian design mindset, German precision and quality Chinese productivity and pricing.”
You can see Stanley Lifestyles at STAND INT40 at the Australian International Furniture Fair (AIFF) 2019. Register now and plan you trip! Entry to the exhibition is free, although limited to trade visitors only.