Milou Ket is the force behind the highly successful styling company, founded in 1980, that takes her name. Her expertise in design and interiors is renowned in her home country, The Netherlands, and internationally, while Milou Ket interior trend books sell successfully at international fairs such as Heimtex, Surtex and Biennale. Milou Ket clients include some of the world’s top retail and design brands.
Nature is still the great source of inspiration, but it changes shape: new technology makes us shift our attention to biology and science for a modern approach. 3-D printing makes a future of “mass-individualisation” possible. Especially solutions with light are of importance. Opposed to clean and smooth industrial products, such as glass, translucency, iridescence, transparency and metallics, we see the need for texture and tactility, to balance the clean feeling. Also glittering effects and metallics add interest. Often poetic elements play a role, such as laser-cutting, origami, and perforations. We see layered effects, organic shapes, furs and hides and over-dimensional products.
Hand crafted techniques also offer the possibility to make a product more special, personal, imperfect, irregular and a-symmetrical. Warmth is added by textures, furs, and open fireplaces. Wood, mostly in light variations, varies from unfinished and course, to super thin and almost transparent. Paper and card-board are appreciated for their lightness, transparency and colour. Outdoor products are important. The colours in this direction are light and cool. Without doubt white is the most important colour. It stands for purity and clearness. We see skin, cool pink, cool mint, light blue, white, cool yellow, cream and beige. Also we see some natural colours. Sometimes a dark brown is added. Grey in different gradations still plays a role. Silver is added for interest.
This young direction in almost acid pastel colours is influenced by the colours of technology, as in a laboratory. White is indispensable in colour combinations to obtain a fresh and clean effect. We see different interpretations: from clean and modern, sometimes even futuristic based on the results of modern technology. We see effects derived from the view under the microscope and from medical equipment, or the transparent under-water world, to more romantic, organic, tropical and kitschy influences. Prints are very important, in particular in multicolour variations. Also here the effect of light is very important. A soft artificial effect of colours seen through a transparent or translucent synthetic material is the key. Artificial materials such as glass, plastic, plexiglas, silicone, rubber etc. give such a diffused, yet colourful effect to obtain a modern result.
The colours are often combined with white for a fresh effect. Once in a while a small dose of black is used, but only in small quantities, for instance for thin lines and outlines. As colours we see heavenly blue, radiant orange, fresh pink, coral, sunny yellow, light emerald, spring green, fresh turquoise and fresh lilac. Iridescence, multifoil materials, gels and reflective aspects are important in this direction, to obtain a modern look. Sometimes fluo elements are added. Silver and gold are also still important to add some special effects.
FLIGHTS OF FANTASY
In this feminine direction the emphasis is on a romantic, quite conservative styling. The colours are based on faded flowers, such as hortensia, with many pinkish and faded aubergine colours. Old-fashioned feminine techniques such as crochet, knitting, lace etc. play a role, and are beloved elements in the feminine interior. Sometimes these elements are translated in a modern way. Gold and silver are added to emphasize certain parts of a design. Sculpted mirrors, crystal chandeliers, period furniture, and florals determine this direction. Decorative textile products are very important, such as curtains and upholstery, but also pillows, throws old-fashioned lamp shades etc.
The prints, weaves and other colours are carefully colour-coordinated. We see a lot of forged iron furniture and beds. Painted products are often affected to give a worn-in antique and vintage look. The colours in this direction are inspired by the faded colours of an old bouquet of hortensias. As colours we see mauve glow, peach, raspberry, banana, old rose, faded aubergine, faded blue, and faded green. Also our beige colour from the first range “Supra Natural” is used as a separate possibility. This beige colour gives an altered effect when it is combined with the range. With white, however, the total impression is much fresher. The colours are often applied among each other and tone-in-tone.
In this colourful style direction we see very bright colours, based on synthetics. True colour is back, and also multi colour effects are very important. Often white and black are used to make the colours shine even more. The colour, the light and the translucency of the material is very important. We see for instance glass, plastic, plexiglass, resin, and silicone. Also high gloss materials are important, such a lacquer and high-polished materials. Furniture is often modular to offer maximum flexibility. We see colourful ethnic influences. Colourful pixels and confetti are used as decoration. Furniture is often curved. We see a return of objects, inspired by the Memphis movement, humorous and cheerful.
We see photographic images and stylized flat flowers. Sustainable ideas are important for green products. Small furniture is popular as well as lighting as decorative objects. Transparent plexiglass in neon colours adds a contemporary effect. Colour blocking, spots and stains as from an artist’s palette, are popular. We see colourful recycled floor tiles. The colours in this range are very bright, almost as a colour explosion and based on myriad colours as seen through a kaleidoscope. Multicolour effects are important. White and black are used as an accent. We see bright red, orange, bright yellow, lime, grass green, deep turquoise, pink, purple and electric blue. Red is an important colour, yellow a real trend colour. Both are often combined with white.
This style direction is determined by global, cross-cultural influences. People travel more, they are like modern urban nomads, and bring home interesting products from foreign cultures, to be integrated in their interior. We see influences from the Mediterranean area, especially Morocco, and the Orient, in lacquer black and red. We see warm vegetal coloured tartans from Scotland to be mixed with kilims, and paisleys. We also see African influences. Mysterious colour schemes from the orient are influencing western homes. Indigo remains an important theme. Texture is important, especially in rustic interpretations of brown. Leather, suede, unfinished wood, cork and braided materials add interest. There is a feeling for luxurious materials such as taffeta and heavy silks. Metallics and glass products are used as an accent.
There is a sustainable theme in green colours, based on the jungle and the rain forest, also with an interest in matte/shine combinations. This range consists mainly of warm colours, from ochre to orange and deep red, ending with warm browns. Sometimes the range is mixed with some very colourful accents from the bright range. It also shows the beige colour from our first range for an refined, neutral effect. As colours we see: olive green, green sulphur, brick, warm red, wine red, deep magenta, saddle brown and warm brown. Often oxidized metals are used as an accent. Indigo from our dark colour range is also important here.
In this style direction we see deep dark colours, often in combination of shadows with light shades, hence the name Clair Obscur as used in classical painting. Luxury, dramatic fabrics, precious materials, but less decoration than before will play a role. We see some decadency in the use of over-dimensional products especially furniture and vases, and the obvious luxury of shiny silks, metallics and (fake) furs. Rich fabrics like velvet, damasks, embossed metallics, crinkle lacquer and taffeta add to this luxurious effect. Often we see historic references and the revival of old techniques for walls and structures.
Smooth shiny materials are opposed to products with tactility and texture. Especially embossed reptile patterns are popular. Grey is enlivened by shades of silver and bronze. We will see less baroque shapes and exaggerated baroque patterns. We see more quiet, large shapes and the interest in luxury materials with a sustainable character will remain. We also see industrial elements. In this theme we see a range of very dark colours, to be combined with lighter and brighter colours. As colours we see deep aubergine, deep blue green, indigo, deep purple blue, violet, deep brown, mid grey and jet black. Gold is added for effect. Black with extreme shiny and absorbent effects in matte and shine combinations remain important. Also black in combination with white is again present. Black is often the base to combine with red, or white with red. Blue combines well with brown.
Milou Ket styling & design Houttuinen firstname.lastname@example.org www.milouket.com