The Australian International Furniture Fair (AIFF) will return to the Melbourne Exhibition Centre from the 15th – 18th July 2021!
Australia’s premier buying and networking destination for the furniture industry, AIFF is your chance to reconnect in person in 2021, make valuable new business contacts and showcase the latest furniture collections to trade visitors from across Australia.
It will be co-located once again with Decor + Design, the leading interiors trade event. Together the shows form the country’s biggest exhibition for indoor and outdoor furniture, soft furnishings, homewares, art, textiles and lighting. 2021 will feature a vibrant new design for the Trends Champagne Lounge, inspiration from the AH&G International Seminar Series and VIVID Design Awards, plus leading exhibitors from across interiors and furniture.
It’s also a key networking event on the annual design calendar. Due to the pandemic, the 2020 event took place virtually, harnessing the latest exhibition software to connect the industry and allow people to do business remotely. The return to a physical event in 2021 will leverage this increased online functionality to allow exhibitors and visitors to start networking months before the event, and schedule face-to-face meetings for July.
With a refreshed aesthetic for 2021, this will be the 18th edition of AIFF and Decor + Design, which together have proved an essential launchpad for many of Australia’s most successful designers and interiors brands.
Anticipating Growth and Mobility in 2021
2020 will be memorable for many reasons. An international pandemic. Political turmoil. Zoom fatigue. However, in many ways the vicissitudes of this year have shown us what we’re made of.
Australians worked cohesively with the Government to fight Covid and support our communities, achieving outstanding results in comparison to worldwide benchmarks. Market confidence has been boosted by national Covid numbers staying close to zero and restrictions easing, plus the global announcement and planned rollout of the 95% effective Pfizer vaccine. That makes July ‘21 the perfect time for the Australian International Furniture Fair (AIFF) to make a triumphant return home to the Melbourne Exhibition Centre.
Supporting Australian businesses
2020 was also a year when the design and furniture industry basked in new appreciation. As we bunkered down in our homes around the world, investing in furniture or new soft furnishings no longer seemed a frivolous luxury. The ways our homes and belongings can impact our mental health became omnipotent, positioning our residences as either havens…or prisons.
AIFF & Decor + Design 2021 will celebrate Australian interior design and furniture in fresh, imaginative ways. Our refreshed look and feel will include a redesigned Trends Champagne Lounge and Seminar Theatre, where you can make valuable new business contacts and hear from leading experts and influencers in design at the Australian House & Garden International Seminar Series.
If you’re hungry for inspiration now, you can still purchase a Virtual Master Pass to watch the 2020 virtual program ‘on demand’. Featuring international design superstars Nate Berkus, Kit Kemp, Abigail Ahern, Martyn Lawrence Bullard, Bobby Berk, Greg Natale, David Flack and more, you can watch the exclusive presentations online until the end of the year. Victoria Redshaw’s 2021 Major Trends Forecast is essential viewing for those who are looking to get ahead of the design curve. View the full program here.
An Immersive Experience
We believe 2021 will be about immersion, experiences and reawakening our senses.
Exhibitors at the Australian International Furniture Fair (AIFF) will be showcasing their latest collections to visitors eager to touch and feel products – something that’s been sorely lacking in 2020.
Supporting Australian design will be a key directive of the event. A special area of the show – ‘Homemade’ – will be reserved exclusively for Australian made products. This will be situated next to the VIVID Design Awards, Australia’s longest running competition for emerging designers, creating a large space at the show which celebrates Australian design.
We’ll also be launching the Sustainability Hub in 2021. This will be an interactive, design-led installation that explores the latest in conscious design. Discover new materials for interiors that eliminate waste, look stylish and make clever use of the unexpected.
Your safety is our priority
Whatever the climate, be assured that the most stringent hygiene measures will be in place at the 2021 show, in line with the ‘new normal’. The Australian International Furniture Fair and Decor + Design are owned by Informa Australia, part of the world’s top events and business intelligence company, Informa Plc. That puts us at the forefront of the latest protocols, and we’re established as global leaders in safety and best practice.
Get behind the Australian design and furniture industry in 2021, at the industry’s longest running trade event, immerse yourself in the world of design and be inspired.
For more information on exhibiting at the Australian International Furniture Fair, register here and we’ll be in touch.