Why Exhibit

The Australian International Furniture Fair (AIFF) is a key buying and networking event in the furniture and interiors industry and is co-located with Decor + Design. Held annually every July in Melbourne, this trade fair unites the furniture industry, offering exciting opportunities to talk face-to-face with some of Australia’s leading retail chains, independent retailers and buyers. Join us in 2022 and present your new product ranges to a highly targeted audience who are looking to buy, place orders and create long-lasting relationships.

Exhibiting at AIFF places your business in front of buyers who are thirsty for new and innovative products.

  • Lead your business into the future
  • Promote your latest ranges to a highly targeted audience
  • Create brand awareness
  • Accelerate the buying process by answering questions face-to-face
  • Raise your profile in the industry
  • Reinforce your existing business relationships
  • Consolidate your position in the industry and reinforce customer loyalty

Measurable Success

In 2019 AIFF & Decor + Design attracted 11,000 attendees, including retailers, buyers and interior/furniture designers. Supported by a comprehensive year-long marketing campaign we can give you exposure to 75,000+ Design & Furniture professionals.

  • 83% of exhibitors were satisfied with the quality of visitors
  • 82% of exhibitors were very satisfied or satisfied with the show overall
  • Exhibitors generated an average of 125 leads, worth $203,000 ROI
The Show is an integral event for our brand. There is no better opportunity to showcase new collections, meet with clients both new and existing, and expose our brand to the market. Every year the show brings us new business opportunities and great feedback.
Lachlan Selwood, Sales Director at LAFORMA AUSTRALIA
AIFF is a very good and successful fair for us. We have been exhibiting at AIFF for the past two years, which helped our business to grow a lot in 2017. We will exhibit in 2018 again and are looking forward to having another successful show.
Tony Hsiue, Managing Director at MLILY AUSTRALIA

Watch the 2022 Teaser

Who Exhibits?

Manufacturers, wholesalers and suppliers in the following areas:
  • Bedroom furniture
  • Mattresses and Beds
  • Lounge and dining room furniture
  • Outdoor and garden furniture
  • Other furniture and services